Sitel Group and SYKES are now Foundever
Delivering best-in-class customer experience in retail
Retail CX is evolving. It used to be that the customer was always right, but today, the customer is in control. With 71% of consumers dictating their brand loyalty, retail brands need to focus on creating effortless experiences to build their customer base. Download our best practice guide to learn the new dynamics of the retailer-consumer relationship, tips for delivering customer experiences that align with their expectations and the five steps for achieving successful CX in retail.

Learn top strategies for building customer loyalty
We’re no ordinary CX outsourcing company.
We empower retail brands to deliver everything their customers want and need – convenient options, swift issue resolution and more control over their experiences.
As consumer expectations evolve, their willingness to leave a brand with a poor customer experience grows. We know best-in-class retail experiences come from understanding your customer base and their relationship with your brand, enabling frictionless experiences through AI and automation and executing a solid omnichannel strategy.

With +20K agents supporting retail customers, we know how important the contact center is to the retail industry.

+80
retail clients count on us

40
NPS

45
delivery countries
Be the one-stop shop your customers need

Expand your digital channels to connect with more customers
E-commerce is constantly redefining the retail sector, taking a greater share of the total market each year — 53% of consumers believe the online retail experience is superior, and 76% say convenience is the biggest benefit of online retail.
With our retail and e-commerce expertise, we deliver for your business from day one. We provide data-driven roadmaps that lead to measurable results, and our strong omnichannel solutions offer more ways to connect with customers, including 24/7 voice and non-voice capabilities and chatbots.
Elevate the entire retail journey with frictionless customer experiences
Understanding your audience is key to creating more consumer-centric experiences. Research shows 42% of consumers would pay more for a superior experience and 60% of consumers expect some level of personalization as standard.
Our innovative technology and analytics, including voice of the customer programs, identify consumer groups and their preferences. And our voice and non-voice capabilities deliver customer-centric experiences in email, live chat and social media channels.


Entice and delight your customers with exceptional loyalty program support
Loyal customers tend to spend 31% more than regular customers and are 50% more likely to buy new products. By establishing a strong omnichannel strategy and collecting and analyzing data, you can identify trends and predict purchasing patterns to gain a solid understanding of how CX delivery drives loyalty.
As a dominant BPO leader in analytics, AI and automation, we use our data-driven omnichannel management to drive customer satisfaction and reduce operational costs. And we monitor 100% of consumer contacts across voice and non-voice channels to boost customer satisfaction.

+750
brands partner with us

+60
languages supported

9M
interactions supported daily

170K
associates across the globe
The race is on to please retail consumers, and we have everything you need to cross the finish line first

Services offered

Customer service
- Acquisition
- Account/billing inquiry
- Returns and refunds
- Shopping cart
- Retention and loyalty programs
- Consumer rentals
- Complaint/issue resolution
- Chat and email support
- Pre- and post-sales assistance

Sales program
- Inbound phone B2C and B2B sales
- Outbound phone sales
- Winback/save retention
- Cross-sell and upsell
- Chat and email support
- Technical support

Additional services
- Collections
- Payments
- E-commerce
- Item processing