Sitel Group and SYKES are now Foundever

Delivering best-in-class customer experience in travel and hospitality 

Quality customer service has always been the centerpiece of the travel and hospitality industry. In the face of heightened demand and loosening restrictions, delivering seamless and efficient experiences to new and returning customers is now vital to securing trust and loyalty. 

Download our best practice guide to learn how to stay aligned with customer expectations and explore five steps for achieving CX success as we embark on this new era of travel and hospitality.    

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Learn top strategies for building customer loyalty

We’re a CX outsourcing company that delivers VIP-level support for leading travel and hospitality brands. 

As you aim to captivate and guide customers, we provide personalized experiences that increase booking values, resolution rates and customer satisfaction while reducing operating costs. From planning to post-travel, a best-in-class customer experience requires a contact center partner who utilizes insights and analytics to understand customer expectations at each journey stage 

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With 170K associates across the globe, we offer the scale and flexibility to ensure effective customer service across all touchpoints. 

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+35

travel and hospitality
brands supported

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45

delivery countries

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+60

languages supported

Navigate a new customer landscape 

There are many reasons and ways travelers can interact and engage with your brand — a sales-related phone call, a marketing email or a customer comment on social media. Each need, goal and expectation of your brand is different but equally important. 

Our unique travel and hospitality experience ensures that our CX technology and skilled associates can deliver efficient omnichannel experiences for your brand from day one. We monitor 100% of interactions across +60 languages to provide proactive insights that help guide each customer interaction. And our data driven CX roadmaps deliver measurable results from start to finish.  

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Deliver what your customers need and want with deep insights  

Analyzing customer data from all interactions will help you better understand your customers, improve their experiences and drive loyalty. We know what your customers value in a highly connected industry and build experiences that cater to your brand voice and promise.  

Our forward-thinking CX performance strategy and innovative analytics, including voice of the customer programs, improve associate performance, drive quality and uncover actionable insights. We deploy a people-centric approach in a digital-first world to build customer loyalty and brand awareness during this renewed period of growth.  

Drive customer satisfaction and reduce operational costs with CX technology 

Effective digital transformation is a strategic priority when keeping up with customer demands. As experienced leaders in AI, analytics and automation, we take a digital-first approach to CX design and deliver more meaningful conversations and connections tailored to your unique needs.  

Our Real-Time Agent Assist solution leverages advanced AI, interaction analytics and intelligent automation to drive next-best actions for complex and highly demanding interactions in the face of high-volume, unanticipated events and seasonal surges.  

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With +30 years of experience empowering travel and hospitality organizations, we can guide your customer experience to the perfect destination.  

Services offered

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Clients supported

  • Airlines 
  • Cruises 
  • Car rental 
  • Hotels
  • Online travel agencies
  • Rental lodging websites
  • Vacation packages
  • Gaming and casino
  • Membership services
  • Airport services 
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Front office

  • Customer service 
  • Booking and reservations 
  • Travel timetables
  • Route information
  • Corporate travel account management
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Back office

  • Ticketing services 
  • Web user support
  • Specialist reservations
  • Fulfillment and brochure handling
  • Confirmations
  • Cancellations
  • Itinerary changes
  • Loyalty and rewards programs
  • Trip packages 

Connect with a travel and hospitality expert today