

Report
Observatory 2025: Consumer Trends in CX
In today’s highly competitive and saturated market, where supply far exceeds demand, standing out has become an ongoing challenge.
The key to attracting — and, above all, retaining — customers lies in the ability to listen to them, understand their needs, and deliver personalized solutions that truly enhance their experience.
Report
Observatory 2025: Consumer Trends in CX
In today’s highly competitive and saturated market, where supply far exceeds demand, standing out has become an ongoing challenge.
The key to attracting — and, above all, retaining — customers lies in the ability to listen to them, understand their needs, and deliver personalized solutions that truly enhance their experience.
Objetivos del Observatorio
Desvelando las claves que marcarán el futuro de la experiencia del cliente...
Objectives of the Observatory
Listen to Connect: Putting the Customer at the Center

Identifying the Most Important Aspects of Customer Support Interactions

Identifying Preferred Communication Channels

Measuring Satisfaction with Previous Service Experiences

Assessing the Impact of a Poor Experience on Brand Loyalty and Consumer Actions

Evaluating the Role of Technology in Customer Service

Identifying the Most Important Aspects of Customer Support Interactions

Identifying Preferred Communication Channels

Measuring Satisfaction with Previous Service Experiences

Assessing the Impact of a Poor Experience on Brand Loyalty and Consumer Actions

Evaluating the Role of Technology in Customer Service